Crush Of The Day: Me By Alia Beach Tote

This pretty hippy style is perfect for summer days and will pep-up every look.The spacious design will hold all your beach essentials, from magazines, flip-flops, sun creams to towels, it's definitely a vacation lust-have.Made entirely from multicoloured pompoms, braided tassles and plastic, this Me By Alia beach tote is not only durable and stylish, but the vibrant hues I find incredibly delightful for a beach dweller gal who is dynamic, carefree and full of life.

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*Photo: Courtesy of Me By Alia

Meet Mr. Bean

Enhance your fancy dining experience by dressing up your table with this catchy set of lovely embroidered napkins for a casual fun atmosphere.

Each handmade napkin merges Nina Shawky's beans vendor character with the fine art of Arabic calligraphy on grey linen fabric.Ideal for Suhoor gatherings and the perfect hostess gift for the lover of ''les arts de la table.''

Rather unusual I know, but definitely a talking point that will get you wows everytime.

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*Photo: Courtesy of Nina Shawky

I've Got Mail ...

Dubai-based fashion brand Mimosa unveiled the pictures of their new collection, the Autumn/Winter 2013 collection ranges from kaftans, separates and jumpsuits.

I find their garments to be comfy and effortlessly chic, they're greatly influenced by vibrant florals and psychedelic prints and that's what makes them so desirable to any urban fashionette.Plus, they succeed in subtly showing off any figure, while flashing just the right amount of skin.

Featured here, exclusively to My Vitrina, are some of Mimosa's fabulously shot pictures from their latest Autumn/Winter campaign.

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*Photo: Courtesy of Mimosa

What A Knockout !

It seems Lum By Lama Taher can do no wrong proving time and time again that she's gifted.Her latest offering, a jaw-dropping Ramadan collection is no exception, showcasing the beauty of minimalism and the the allure of billowing silhouettes.

Lama Taher has the ability of  taking simplicity and transforming it into something grand to generate delicate wearable pieces of art.The collection is young at heart, yet old in style it revives classic vintage cuts and stretches for a little modern flair that I think makes the perfect combination for fashion savvy ladies nowadays.The shades come in cool pastels with pops of colour (red, black and yellow) for a strong fashion statement.There are pieces that will make you feel pretty and there are other ones that will deliberately make you feel empowered.

Gazing at this dazzling collection, I have no idea where to start - I can bluntly say I want it all! I have so many tabs open each with a different design, so I think I'll be having some trouble narrowing my favourite picks down for you.

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*Photo: Courtesy of Lum By Lama Taher

Crush Of The Day: Eye Necklace By Retro Chic Jewelry

You have a lot of eyes on you and sometimes not everyone is wishing you well, right? Well now you can ward off the evil eye in style with this superstitious statement that is made to get you noticed.I believe it adds a certain charm and effortless cool yet quirky style to off-duty looks.Sport yours against a simple top to simply add a funky touch with an eye-catching pop of colour.


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*Photo: Courtesy of Retro Chic Jewelry

Have You Seen Queen B Lately ?

Ma! Collection is definitely a niche and it's clientele is very stylish and outgoing ranging from girls who are trendy and cool, celebrating Ramadan nights with Vimto and lanterns as well as the rock chic who is out there everywhere.

Mai is a massive fan of pop culture and that converts visually onto her trendy tees that are merely designed to look fabulous.Her latest tee design was very much influenced by the traditional mask (burqa) and the contemporary punchy graphic of Beyonce's recent Warhol inspired Pepsi ad.

Andy Warhol’s pop culture aesthetic is a match made in heaven for Ma! Collection's flair for innovative and eye-catching artwork.Although details on the tee are scarce, I have to admit that I am totally fond of the way she edged the shoulder blades with those chunky golden beads.Two thumbs up for you missy! I'm so impressed.

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*Photo: Courtesy of Ma! Collection

Tried & Tested: L'Oreal Dermo-Expertise Hydrafresh All Day Hydration Aqua Gel

Finally a moisturizer that works !!!

Finding a moisturizer when you have combination skin, as I'm sure some of you know, is a pain. L'oreal Hydrafresh Aqua Gel is a good, everyday and very well-priced moisturizing product. It's quite light and creamy in texture, but then it sinks in wonderfully, leaving the skin soft, supple, and pimple free.I don't know what it is, but my skin always feels hydrated and awake when I put this on.It's so much better than many high-end products I've tried!

Would I recommend it? YES, I've tested the L'oreal Hydrafresh for Combination to Oily Skin, but if your skin is dry, go for the L'oreal Hydrafresh for Dry and Sensitive Skin.I'm in the process of testing out a few other L'oreal products, including their famous Revitalift Serum.Do you have other recommendations ?

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Crush Of The Day: Sheinside Theater Printed Dress

Are you willing to give the fiesty print a whirl? With beautiful visuals this Roman inspired print dress by Sheinside will see you in your majestic best whatever the occasion.The polyester fabric has an appealing subtle sheen, and it's weight makes it fall glamourously on the body creating a pattern of tailored pleats that is reminiscent of fashion in Ancient Rome that is to say classy, elegant and ultra feminine.

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*Photo: Courtesy of Sheinside

First Look: Christian Louboutin Autumn/Winter 2013 Collection

This season fans of Monsieur Louboutin's iconic staples will wear stilettos, flats, boots, ankle boots and sneakers in bold autumnal colours.You will find red, beige, fuschia, metallic hues to mention a few.This collection is made to fall in love with and I am sure you won't be able to resist neither the richness of the bags nor the timeless appeal of the red soles.

The designs playfully evoke a feminine feel with edgy details such as structured bows, spikes, tartan fabrics, mesh and sparkle that successfully enhance the collection's diverse spirit and give a new lease of life to inspirations behind the designs.Whether you feel like stepping in sky high heels or zero-ground flats, you'll definitely find ample options for extremes in this covetable collection.

If you haven't seen this collection as yet then you are in on a treat.Here are just a few of my favourite picks.

Click here to view the entire Autumn/Winter 2013 collection.

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*Photo: Courtesy of Christian Louboutin

Crush Of The Day: Suzani Shemagh

Inspired by Jordanian shemagh or 'keffiyeh', a traditional headscarf that has been passed on to generations for centuries, comes Suzani's mission to retain their traditional garb while transforming years of heritage into a fashion accessory for hipster wannabes.I really like the look of the decorative floral motifs and the short fringed tassles that surround the distinctive woven plaid fabric making the scarf fancy and practical for nearly any outfit.

So get your knock-off scarf now, you know your wardrobe will not be complete without one!

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*Photo: Courtesy of Suzani

Go Boho Sharky !

If your thoughts are turning to Ramadan gifts for your hosts at Iftar or Suhoor, I have got something up my sleeve for you from Boho Sharky, ideal for fashion-savvy ladies.

The label has given the so trendy makeup bag it's signature oriental boho touch with this tarbouche inspired design..As you can see from the picture above the tassel zip bag is spacious enough to store your makeup palettes, perfumes, toiletries or any other things you might need daily or for a weekend getaway.

I think this would make a perfect gift for any of your girlfriends.I mean think about all the things they can carry in their handbag or travel tote.It is definitely a gift that will impress, that is for sure!

So what do you think? Do you have other gifts in mind?

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*Photo: Courtesy of Boho Sharky

Who's Going Grand ?

Just when you thought cupcakes couldn't get any more surprising, whoa Nola!

This Ramadan Nola is introducing the Grand Cupcake which is the largest cupcake size Nola has offered to date, serving up to ten people.It's available in all of Nola's current flavors, as well as a lineup of special oriental flavors such as Konafa Bil Manga, Amar El Deen, Aish El Sarraya to mention a few, ensuring that every Cairene taste bud is catered for.

When I saw these Grand Cupcakes, it was like an epiphany moment and I had to quit what I was doing, so I could write about them right away.It was like I had an imaginary sugar rush from just watching the video.Really yummy! I heart this video and I am uber impressed.I can feel my cavities with every bite, but I'm loving every second of it !

Don't miss the chance to disperse more happiness into your lives.No matter what craving you have, Nola has the perfect treat to satisfy your needs.Melt your hearts infront of these sweet temptations, most of which make my sweet tooth tingle with delight.Bon appetit !

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Beyond Retro ...

ElRetro are introducing something in appealing contrast this season: the retro demure lady from the 50s era, thus showing a more modest ladylike look - a sentiment that was very much influenced by iconic divas such as Jacqueline Kennedy, Elizabeth Taylor, Audrey Hepburn, Grace Kelly and Marilyn Monroe.That means incorporating Peter Pan collars, bold stripes, cinched waists and slightly flared A-line skirts.

ElRetro's figure hugging dressses have forgiving silhouettes and cuts that flatter almost every body shape and are perfect to inject a little bit of nostalgic lifestyle into your modern wardrobe.There isn't a better time to embrace this sense of  fashion than summer and ElRetro are just right on time to deliver it.

Scroll down to view some of their stylish retro dresses.

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*Photo: Courtesy of ElRetro

With Flying Colours ...

Dubai based brand Mimosa beats the heat wave this summer, as they unleash their exquisite Resort 2013 collection with flying colours.Taking inspiration from myriad sources like nature and Persian art, their distinctive kaftan collection features whimsical prints that are vibrantly colourful, loud and stunning.

Bright florals and butterfly motifs impressively clone the creations of nature on lavish silks noted for their finest texture and striking colours.Equally captivating is the collection that is inspired by the mosaic inlay of Persian tiles that transcend time and place, to carry you afar.

Continue discovering Mimosa, here.

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*Photo: Courtesy of Mimosa

T-Shirt Policy London ...

Quite literally making a fashion statement, T-Shirt Policy London have found a following for both their comfort and cheek humor.As the name suggests it's a British brand, launched by the London-based designer Natasha Petafi who believes nothing can be more glamorous than a T-shirt.What makes Natasha's new collection stand out, is the selective use of Arab-inspired designs, that can easily be dressed up or down, while adding a funky touch to your outfit during Ramadan.

Either opt for a very laid back look and team a T-shirt with a funktional blazer and ripped jeans or with a skirt and killer heels for a memorable night out.Luckily for your pockets, you can find these affordable pieces on Asos.

My favourites would have to be "Turban Lady" and "Late Nights" limited edition tee.Which ones are yours ?

Turban Lady T-Shirt

Late Nights T-Shirt By Hafsa Lodi

Hijab Lady T-Shirt

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*Photo: Courtesy of Asos and T-Shirt Policy London