My Vitrina: Nouran Khalifa Photography

Saturday, December 28, 2013

First Look: SHE Designs Autumn/Winter 2013 Collection

In preparation for the cold wintry months ahead, build on your casual winter stunners with contemporary styles from SHE Designs' latest Autumn/Winter 2013 collection.The recently unveiled clothing line features structured and classic yet playful jackets and coats that can be worn either to work or during the weekend for a stylish, pulled together look.

Shereen Begermy's ability to create jarring designs while maintaining an impeccable, layered aesthetic makes the collection accessible to everyone, from the busy executive to the posh trendsetter, there's something for everyone.For balance, Shereen also made it a point to exhibit the feminine and powerful side of womanhood through combining bold colours, exaggerated shoulder detailing and form-fitting silhouettes to help you emphasize your best features in style.

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*Photo: Courtesy of Nouran Khalifa Photography / SHE Designs

Tuesday, November 12, 2013

Forever Desperate Housewives

Nada Akram Designs presented the two colliding worlds of desperate housewives and Egyptian celebrities – two themes that couldn't be more inspiring.The idea was to stay casual and to give all women the chance to feel glamorous while doing household chores such as washing clothes, sweeping floors or even running errands at the supermarket.I know this might sound biased since I'm a film director, but I personally think that the best thing about the Autumn/Winter 2013 collection was that it payed tribute to the golden age of Soad Hosny and the legendary singer Om Kolthoum while maintaining Nada Akram's funky aesthetic.

Cotton sweaters and long sleeve tees featured high-end designer logos in artistic graphic prints to give them a quirky feel.Camouflage fabrics, sequins and faux leather were featured strongly in the jacket lines while printed chiffon fabrics dominated the skirt and shirt lines.With so many eclectic pieces to offer this chilly season, you will most likely find something that will perfectly suit you.

Here are some of my favourite snaps from Nouran Khalifa's ''Housewives'' photo shoot starring Egyptian actress Bushra, Tv presenter Farah Ali and model Nour El Kolaly.