Shout Out Of The Day: Kiehl's Opens Second Stand Alone Store In Mercato Mall

Kiehl's, the venerable New York-based purveyor of fine quality skin, hair and body care since 1851, is proud to announce that it has opened the doors of it's second stand alone boutique in the Middle East on the ground floor of Mercato Mall in Jumeirah.

The store aims to target the Jumeirah community by bringing Kiehl's iconic range of beauty products closer to its customers, including the brand's renowned Dermatologist Solutions range that has become a dermatologist favorite, recommended by many dermatologists as powerful, yet gentle non-invasive skincare solutions that remedy everything from facial wrinkles to dark spots.

As with every Kiehl's boutique, the brand's favorite ambassador - Mr. Bones, who has become a part of the brand's DNA, welcomes customers to find a remedy for their every need.The store also offers a dedicated team of specialists who are there to satisfy your every skin and haircare need and who provide a superior level of customer satisfaction that has become ubiquitous with the Kiehl's name.

Like our fan page on Facebook here, or follow My Vitrina on Twitter here.

*Photo: Courtesy of Kiehl's

Beauty Flash: Kiehl’s Unveil It's Latest Craig & Karl Limited Edition Holiday Collection

Kiehl's since 1851 proudly announces it's 6th Annual Artist Collaboration for Holiday – introducing Kiehl's x Craig & Karl.Designed by International artist duo Craig & Karl, this limited-edition label is a kaleidoscope of vibrant color that will adorn some of Kiehl's most beloved customer favorites, including Kiehl's Creme de Corps, Creme de Corps Whipped and Ultra Facial Cream.

Evoking the celebratory nature of the holiday season and Kiehl's quirky, New York City-inspired spirit, the festive graphic print outfits Kiehl's Holiday items so beautifully that each serves as a unique, ready-made gift perfect for the season of giving.

Based in different parts of the world, Craig in New York City and Karl in London, the internationally renowned pair are graphic artists who specialize in illustration and installation projects.Recognized for their portraits of mainly high-profile figures and celebrities, such as Jay-Z, Woody Allen, Lady Gaga and Karl Lagerfeld, both artists collaborate on a daily basis to create work that is bold, yet filled with simple messages that are often humorous.Craig & Karl have exhibited across the world and have collaborated with LVMH, Google, Nike, Apple, MCM and Le Specs, to name a few.

Creme de Corps (classic formula):

Considered the most hydrating body moisturizer in the Kiehl's line, this super-enriched, nurturing body treatment is formulated with Beta-Carotene, Squalane and nurturing oils; ideal for extremely dry skin.Creme de Corps leaves skin soft, smooth and elegantly hydrated.The original, classic formulation and customer favorite for decades.

Creme de Corps Whipped Body Butter:

Luxuriously scented cream – light on skin, yet rich in 24-hour hydration.Decadently air-whipped for instant penetration to restore, protect, and soften skin.Quickly absorbed to deliver deep moisturization and leave a light, addictive scent on skin.

Ultra Facial Cream:

A light-textured daily hydrator that leaves skin comfortable and visibly well-balanced.Provides 24-hour hydration with continuous water replenishment throughout the day, leaving skin supple, particularly in harsh weather conditions.Helps reduce moisture loss while drawing and absorbing moisture from the air. 

In addition to Kiehl's individual offerings, customers have the option of customizing their own gift sets, personalizing their holiday gifting with the Kiehl’s products of their choice.

Like our fan page on Facebook here, or follow My Vitrina on Twitter here.

*Photo: Courtesy of Kiehl's

Exclusive: The 7th Annual VIVA Beauty Awards

VIVA, the home-grown, biggest selling women's monthly glossy magazine across the GCC, announced the winners of the 7th VIVA Beauty Awards, during a dazzling event which was held on Thursday night at the JW Marriott Marquis Dubai.The beauty extravaganza celebrated eternal beauty icons who continue to fascinate us and inspire the worlds of beauty and fashion and was hosted by the glamorous TV presenter and savvy entrepreneur Zahirah Variawa, with hundreds of stylish guests in attendance, all gathered to honour the best products across the entire beauty spectrum.

This year there were 23 VIVA Beauty Awards presented across the prestige and mass market and special categories, from Best Face Moisturiser and Best Foundation, to Best Hair Salon and Best Nail Spa, along with Editor's Seal of Approval and Editor's Choice Cult Classic.

In the prestige market, the night's highest accolades went to Chanel, a winner in 3 categories:  Best Foundation, Best Perfume and Editor's Choice Cult Classic; and Kiehl's, winner of Best Body Product for the 2^nd consecutive year.In the mass category Max Factor scooped 2 awards: Best Foundation and Editor's Seal of Approval.JetSet was awarded Best Hair Salon and N.Bar Best Nail Salon.

Created in 2006, the VIVA Beauty Awards have played a key role in supporting the region's beauty industry, whilst the VIVA Beauty Awards badge has become a recognizable and sought-after token for high-end prestige brands, and mass and speciality brands alike.Earlier this year, VIVA celebrated its 10-year anniversary and debuted a new look in a handbag-friendly format, which makes the magazine the perfect accompaniment for the woman on the go, whilst it reaffirmed it's focus on readers with a new slogan, ‘All About You’.

Like our fan page on Facebook here, or follow My Vitrina on Twitter here.

Beauty Flash: Kiehl’s Midnight Recovery Concentrate

Kiehl’s, the venerable New York-based purveyor of fine quality skincare formulations, offers Midnight Recovery Concentrate – a potent concentration of botanical extracts specifically formulated to biologically replicate skin’s natural lipids for optimal skin repair. 

Kiehl's Midnight Recovery Concentrate, affectionately referred to as “Midnight Magic” was developed as an anhydrous ''water-free'', unconventional concentration of skin-boosting, plant-derived oils, plus carefully selected essential oils.

Squalane and Evening Primrose Oil are high-quality actives and within the formula, provide skin with botanical lipids similar to its own natural oils.Additionally, through the careful selection of Coriander and Rose Hip Seed Oils, the formula provides a complete blend of Omegas (Omega 3, 6 and 9), fatty acids which the body cannot produce on its own, and that work to reinforce the cutaneous barrier. 

Thoroughly tested through more than 2,000 applications, Kiehl’s chemists selected Lavender, Rosemary, Geranium and Rose essential oils to further enhance formula efficacy.Within the preparation, these essential oils are vital ingredients, working synergistically to restore skin radiance, smooth inflamed or irritated skin, balance oil production and combat environmental damage all while replenishing hydration.  

During the day, the skin’s function is to protect itself against both internal and external aggressors.At night, it needs to regenerate, repair and replenish what is has lost as a result of daily stresses.The result is younger looking skin through improved overall skin quality, enhanced skin elasticity, and a reduction in the appearance of fine lines and wrinkles. 

Like our fan page on Facebook here, or follow My Vitrina on Twitter here.

*Photo: Courtesy of Kiehl's

Beauty Flash: Kiehl's Powerful Wrinkle & Pore Reducing Cream

When we were teenagers, we were fighting with pimples, blocked pores and oily skin.In our twenties, as sebum production was decreasing, we began to see the effects of age and enviroment assaults taking effect - leading to less plump cheeks, fine lines around the eyes and pores beginning to appear dilated.Kiehl's presents a solution, developed for the sophisticated needs of any woman, Powerful Wrinkle & Pore Reducing Cream.

This effective wrinkle-fighting, pore-reducing formula is clinically demonstrated to significantly improve elasticity by 32% and texture by 26%  within 4 weeks.Utilizing powerful micronutrients, the formula works to boost elasticity, reduce wrinkles, smooth texture and improve the appearance of pores, all while infusing skin with the hydration necessary to improve it's overall appearance.

Like our fan page on Facebook here, or follow My Vitrina on Twitter here.

*Photo: Courtesy of Kiehl's

Beauty Flash: Kiehl's Launches Limited Edition Holiday Collection

On the heels of successful holiday partnerships with kaws and Jeff Koons, Kiehl's has collaborated with NYC-based artist Eric Haze to infuse a pop of colour in their fifth limited edition holiday collection.Haze has energized select Kiehl’s products, gift boxes and shopping bags with alternating K letters and stars in cheerful colors so patrons from all over the world can enjoy the complete Haze holiday experience from Kiehl’s.

In addition to Kiehl’s individual offerings, customers have the option of customizing their own gift sets, personalizing their holiday gifting with the Kiehl’s products of their choice.All gift collections, including custom gift-wrapping service with Limited Edition Kiehl’s x Haze gift boxes, are available at Kiehl’s freestanding stores worldwide and select specialty retailers.

Like our fan page on Facebook here, or follow My Vitrina on Twitter here.

*Photo: Courtesy of Kiehl's

Beauty Flash: Kiehl's Super Multi Corrective Cream

Did you know that younger skin and aged skin behave quite differently? When damaged, young skin takes only 6 hours to recover and repair itself.Alternatively, aged skin takes over 30 hours.This is because our cells also age and become less resilient to internal and environmental aggressors thus causing a loss of elasticity, wrinkles and rough texture. 

As aging skin repairs itself more slowly than younger skin, Kiehl’s chemists opted to address multiple signs of aging simultaneously in order to provide the most efficient results.

Instead of focusing on the individual concerns related to aging skin, Kiehl’s took a multi-functional approach by targeting multiple key signs of aging.With Kiehl’s cutting edge formula and proprietary tri-active technology, Kiehl’s Super Multi-Corrective Cream is clinically demonstrated to simultaneously lift, firm, visibly redefine skin contours and re-texturize skin within 2 weeks with double efficacy shown within 4 weeks.

In an industry achievement, Kiehl’s have successfully formulated the super corrective cream using three anti-aging ingredients that have never before been formulated together in a cream base to act as a harder working, multi-tasking anti-aging solution, one that easily fits into a busy woman’s daily routine. 

Like our fan page on Facebook here, or follow My Vitrina on Twitter here.

*Photo: Courtesy of Kiehl's