An Exotic Affair

This season Deana Shaaban launches her highly anticipated Spring/Summer 2015 collection.Available in Zamalek, Maadi and Cairo Festival City Mall, these new designs are expected to become this season's favorite pret-a-porter collection. 

Exuding color and personality, DS Spring/Summer 2015 is furnished with comfortable harem pants, loose garments, sensual patterns, and signature Deana Shaaban summer dresses.Of course, the collection would not be complete without the staple multi-colored, flowy maxi designs perfect for both a fabulous morning function and this season's multiple beach weddings. 

The new collection's cultural inspirations are driven from her frequent travels around the world; with a special focus on Asia.Within each design, Indonesia, Turkey and Korea, have played a frivolous role in color choice, material and patterns.The eastern panache is, in fact, evident in almost each item; every design takes the wearer to an exotic travel destination, welcoming Spring/Summer 2015 in formidable style. 

To emphasize the expression of freedom and comfort, both very important to the brand, Deana breaks the traditional norms by combining asymmetric layers of delicate fabrics such as: Viscose, Cotton, Linen and Batik to Chiffon and Satin.

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*Photo: Courtesy of Deana Shaaban

First Look: Aigner S/S 2014 Collection

From street culture to the Amazon, Aigner's latest Spring/Summer 2014 collection takes you on a journey into the heart of Brazil, to the vibrant metropolis of Rio de Janeiro.The luxurious outfits and bags created by the Munich-based leather lifestyle brand are inspired by fiery samba rhythms, the sweeping exuberance of the famous Brazilian carnival and Rio's urban exotic flair.

Head of Design, Christian Beck, gave an ultra modern interpretation to the clothing collection that is feminine and elegant but at the same time sporty-chic with geometric cuts on the neck and back line.Elegant light high-waisted trousers in silk and leather, ''reinterpreted'' dungarees, bandeau tops and short blouses in gummed leather combined with light textiles and leather clearly express this mood.

For the bags, the designer mixed the urban joie de vivre with Brazil's exotic nature.Elaborate embossed patterns on the leather reflect the country's flora and fauna: the surface structures are in crocodile,lizard skins and raffia.The collection's colours bring to mind South America's intense and varied tones: bright, radiant shades of pink, yellow, orange and green mingle with subtle shades of gold, terra and nude.

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*Photo: Courtesy of Aigner

It's All About The Unibrow

The thing about Reemami's designs is that they always reflect a feminine yet playful feel to them, which is something I personally adore.You can always count on Reem Al Banna to fabricate a design with the perfect balance between majestic elegance and effortless beauty and her Pre-Fall 2014 collection lives up to her status quo. 

In this collection Reemami integrates the artist's versions of the iconic Frida Kahlo and her famous uni-brow in her quirky prints and lavish fabrics through figure-hugging and asymmetric cuts.The experimental line consists mostly of flirty cut-out dresses, however there are a few separates that you'll find useful in adding a little zest to your clothing wardrobe.

Additionally, Reemami brings you art and fashion while maintaining a socially conscious label by donating a portion of their sales proceeds to Mawaheb From Beautiful People that supports the development of young adults with special needs in the Middle East.That means your purchases can have a huge impact on one's individual life, so go ahead and spoil yourselves and feel good about it.

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*Photo: Courtesy of Reemami

First Look: Salma Redwan Spring/Summer 2014 Collection

Salma Redwan develops her clothing collections in tune with the spirit of the season.To fortify her label and seek new age groups, she maintains a diverse design portofolio and revitalizes her feminine designs habitually.

The Spring/Summer 2014 collection distinctly showcases Salma's personal ability to combine practical elegance with functional simplicity - a blend of all the key components modern women require nowadays.What I particularly love about this collection is that she successfully designed a colourful hodgepodge of wearable looks that can easily co-ordinate with any woman's wardrobe, from breezy tops, skinny pants, and sharp jumpsuits to flattering dresses, Redwan did it again.

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*Photo: Courtesy of Trickponi

A Big Shout Out To ?

MOUNAY caters the young generation with a distinct sense of style, for those who with an eye for chic and high fashion fun.For this season MOUNAY offers a wide range of seperates that come in all manner of saturated colours, from yellow and tangerine to vivid pink hues, thus offering the wearer a chance to express the happier side of fashion.The brand presents an eclectic mix of styles combining peplums and ruffles that will look good on just about any sartorial savant.Whether you're meeting the girls for coffee or attending a fancy dinner, these pieces will make the perfect complements to any occasion and will certainly not be a one-and-done purchase.

Now, discover the voguish styles of MOUNAY that you can shop pronto !

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*Photo: Courtesy of MOUNAY