First Look: Vashtie X Puma S/S 15 Collection

New York based creative Vashtie Kola teams up with Puma for a debut Spring/Summer 2015 collaboration consisting of a range of Ready To Wear unisex separates and a twist on classic footwear.The multi-talented Kola is a Director, Filmmaker, Artist, Designer, Creative Consultant and DJ that has become a style icon with worldwide influence and is known for being at the forefront of New York's Downtown scene.

A quintessential New York girl Vashtie symbolizes the intersection of drive, talent and culture, strengthening the notion that New York is the Mecca for fostering creative minds.Puma has played an integral role in scenes that inspire Vashtie's creativity, iconic silhouettes such as the Puma States have been ever-present on the streets of New York since the 70s when they were embraced by emerging sub-cultures.

Vashtie's style takes inspiration from the urban music and lifestyle scene of the 80s and 90s.The first collaboration with Puma pulls on this and takes a trip down memory lane to the dawn of New York's B Boy culture.Paying homage to the era, key classic Puma styles including States and T7s have be reworked in fresh new materials for Spring/Summer 2015.

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*Photo: Courtesy of Puma

Designer Collaboration: Alexander McQueen X PUMA S/S 2015 Collection

Spring/Summer 2015 will see Puma rekindle their relationship with McQueen for a second season merging Puma's performance expertise with McQueen's fashion heritage.Building on the debut collection this season embodies McQueen's edgy, urban feel with both re-imagined classic Puma silhouettes and new ones, created with sport as a major reference.

Mismatched colours and metallic textures adorn traditional Puma shoe designs; technical mesh meets premium leather and unexpected glow-in-the-dark details.The colour palette is reminiscent of 1950s Formica colours, bright and clashing with a fresh modern twist.

Updated performance inspired Run Mids lead the way with new nubuck mounded cage features, highlighted with silver metallic foil and fluro orange lasered leather; key for McQueen Spring/Summer 2015.Both the Rush Mid Low and Mid T are re-imagined through Alexander McQueen's extensive archives, their iconic graphic tyre print covers both styles and brings to life McQueen's sense of rebellion and spontaneity.

Womenswear again sees Puma's historical archives tapped into including the return of the Leap Lo, an elegant combination of sportswear and fashion; adding a modern aspect with its technical outlook and forward design.Refreshed with open cage panels and neutral greys creating depth and shade.The Move Femme Lo a key silhouette of the range like menswear, uses exciting metallic foil elements inspired by the thermal blanket and rich Italian leather.The exciting union takes on a new lease of life this season exploring and showcasing both brands unique DNA, a true evolution for this historic partnership.

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*Photo: Courtesy of Puma

MV News: Miranda Kerr Unveils New Reebok Skyscape Shoe

Today, Reebok unveiled it's exciting, new global campaign for the Spring / Summer 2015 Skyscape collection featuring the internationally renowned supermodel Miranda Kerr.

Miranda Kerr, the global fashion icon, has worked with Reebok's Skyscape collection since it's launch in Spring 2014 and stars at the forefront of the campaign for a third consecutive season.Fashion photographer and film-maker, Greg Kadel, snaps striking images of Miranda as she models her Skyscape shoes with a wide range of outfits, demonstrating that Skyscape shoes are the ideal choice for any outfit, mood or occasion.

The images will be featured in a global retail campaign that centers on the benefit of having a comfortable shoe to take Miranda throughout her busy life.Whether she is wearing them to the yoga studio, a casual work meeting or out for lunch with friends, Skyscapes are the example of versatile fashion. 

For more than 30 years, Reebok has been at the heart of women's footwear innovations.The fitness brand has designed Skyscape as a casual, comfortable shoe to keep busy women happy on their feet all day.For Spring / Summer 2015, the Skyscape collection is available in five fun and flirty silhouettes, all featuring the Skyscape signature one-of-a-kind technology which surrounds the foot in 360 degrees of super soft foam.Flexible, lightweight, and machine washable, Skyscape is the perfect shoe for women who are constantly on the go.

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*Photo: Courtesy of Reebok

First Look: Reebok Z-Jet 2014 Collection

Designed for speed with max cushioning, the high performance jet engine inspired Reebok Z-Jet features speed channels of moving air underfoot to provide dynamic, responsive cushioning on your run and an unnaturally fast finish.  

The pressure changes of your unique foot strike force air from heel to toe resulting in a soft and responsive underfoot feel to help propel you forward, whilst multiple underfoot flex grooves allow the foot to bend freely adding additional comfort and freedom of movement. 

The NANOWEB upper keeps your foot locked in, supported and centred on the platform and the seamless, lightweight construction is smooth and irritation-free.

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*Photo: Courtesy of Reebok

Designer Collaboration: Versus Versace X Superga A/W 14 Collection

Versus Versace and Superga announce a new collaboration of collectible pieces that bring together two iconic Italian brands.The collaboration begins with a special edition of the historical Superga 2750 model, made using one of the key prints from the VersusVersace Fall/Winter 2014 collection.

The print symbolizes the rebellious new style of Versus Versace, with clashing vivid colours and cut-up images of the brand, such as baroque detailing, the Greek key and the Versus Versace logo.

The first Superga x Versus Versace model is made with a cotton upper and a sole of vulcanized natural rubber, with a fabric Superga label.The Versus Versace logo sits at the heel, which alongside the personalized box testifies to the uniqueness of the collaboration.

 

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*Photo: Courtesy of Superga

First Look: Alicia Keys X Reebok S/S 14 Collection

Taking inspiration from the Reebok heritage 'Freestyle' and modern day DNA 'Chi-Kaze' collections, the AK Signature Wedge for Spring/Summer 2014 is introduced in an array of material and color combos all speaking Alicia's sophisticated fashion sense.

Time honored silhouettes, with a fashion forward element is the foundation of Reebok's 5th partnership and design collaboration with Alicia Keys.Paying homage to the classics and adding Alicia's exceptional creative touch.Giving this collection, a true sports luxe feel.

The AK Signature Wedge is available exclusively at The Level Shoe District the leading footwear destination in the region in The Dubai Mall.

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*Photo: Courtesy of Reebok

Designer Collaboration: Keith Haring X Reebok Classic S/S 14 Collection

The Keith Haring X Reebok Classic partnership and design collaboration continues with a new range for spring/summer 2014, featuring four much loved Reebok Classic silhouettes: Classic Leather Lux, Workout Mid Strap, Princess and NPC Lux.The exclusive partnership fuses art with fashion and reflects Reebok's commitment to culture whether music, fashion or art and the brand's devotion to celebrating the world's leading creative talent.

Each model in the Keith Haring X Reebok Classic collection features a custom Haring sock liner, full-grain leather upper with raised 3D print and Haring's signature on the heel.The collection features bold, bright color executions - orange, pink, green and yellow uppers are emblazoned with black artworks to create an impactful and visually arresting design.

The Keith Haring X Reebok Classic collection was inspired by one of Haring's most celebrated works, "Matrix", a 30-foot-long-ink on paper drawing created in 1983.This internationally acclaimed work was most recently on view at the Brooklyn Museum as part of the "Keith Haring: 1978 - 1982" exhibition.

Available exclusively at Level Shoe District.

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*Photo: Courtesy of Reebok