Monday, March 23, 2015

First Look: Victoria Beckham S/S 15 Aviator Collection

Since it's launch five years ago, the Victoria Beckham eyewear business has seen strong growth and as a result the brand is now looking to diversify it's manufacturing base to broaden the offer and streamline it's production and deliveries. 

Autumn/Winter 2015 sees the introduction of the first offering within this production set up: a new capsule collection of aviators.With a focus on innovative design, bold colour and superior quality, the new Classic Victoria Aviator takes inspiration yet evolves from the existing bestselling aviator styles.

In keeping with the emphasis on quality, the Classic Victoria aviators feature Zeiss certified lenses.Having made lenses since the 19th Century, Zeiss are the oldest and most experienced lens producers in the world.The new aviator collection also sees the introduction of an exclusive rose gold anti-reflective coating.This coating, which eliminates light reflections and limits glare, has a bespoke, subtle gold hue that has been developed with Zeiss exclusively for Victoria Beckham.

Split into two groups, the collection encompasses both mirrored styles and those with a delicate leather brow bar.The mirrored styles come in bold, saturated colours inspired by exotic terrains: ‘Cactus’ green, ‘sunset’ orange, ‘Desert Rose’ pink, ‘and sandy ‘Dune’ yellow. Conversely, the leathers used on the brow bars of other styles follow the more subtle colours – ‘Linen’, ‘Powder Blue’ ‘Candy Pink' - used on the bags in the Victoria Beckham Accessories line, linking the two collections neatly together.

Included within the new Classic Victoria aviator capsule collection is an offering of premium styles featuring uniquely luxurious elements.18ct gold-dipped and platinum frames are refined and elegant, whilst snap hinges give extra flexibility and prevent the backs of the lenses from scratching.

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*Photo: Courtesy of Victoria Beckham

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